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What is a first name domain worth?

Jul 20, 13 • Domain Investing7 CommentsRead More »

We all know first name domains are hot sellers, but how much are they really worth?

I took a database of more than 5,000 common first names and compared it against past sales at NameBio to find as many first names as possible, and I came up with 103 that I could use.  Some first names had to be thrown out because they clearly sold for another reason, examples include Candy.com, Christian.com, Art.com, Guy.com, etc.

The most obvious way to appraise a first name domain name is based on its popularity, the reason Michael.com would be worth a lot more than Ignatius.com is that it is more common.  I gathered the US census data for all 103 first name domain sales from this site and included it in the table below.

It is difficult to analyze because every domain is unique, they sold at different points in time under different economic climates, some people got steals and some people overpaid.  If any of you data nerds out there want to dig into it further, contact me and I’ll send you the spreadsheet.

I’m content with saying that the average sale price was $1.25 per person.  If you throw out all the sales where the per-person price was double digits like Jasmin.com, the average drops to $0.81 per person.  So I’d say somewhere around $1 per person and you’re probably good.  Much more than that and you’re likely over-paying, and a lot less than that and you can feel good about your bargain.  Of course this falls apart when you get to the extremes, otherwise Michael.com would be a $4m to $5m domain.

While my analysis leaves a lot to be desired, at the very least I’ve compiled the largest list of first name domain sales ever :)

Domain
Price
Sale Date
Frequency
jasmin.com$310,250 2/28/200612,651
alice.com$250,000 11/26/2008564,552
lela.com$100,001 11/30/201144,279
dora.com$100,000 2/7/2006132,836
jake.com$100,000 7/9/200839,534
kathy.com$65,000 2/27/2008430,135
violet.com$65,000 3/26/2011102,790
britt.com$64,980 6/30/201211,070
pat.com$63,000 5/1/201198,045
katie.com$62,120 5/29/2008178,696
jane.com$60,000 11/5/2012395,345
diego.com$58,830 5/31/200917,395
susan.com$50,000 6/18/20081,255,614
claudia.com$35,000 10/28/2008142,324
judy.com$30,000 4/25/2007436,460
adriana.com$29,500 9/9/200739,534
derek.com$29,100 5/6/2008177,114
gary.com$29,000 3/13/20071,031,058
teri.com$28,000 9/20/200752,185
mara.com$28,000 5/31/201214,232
cristina.com$25,890 2/26/200952,185
hugh.com$25,000 8/27/200994,883
john.com$21,500 2/23/20075,191,664
maisha.com$20,310 2/21/20131,581
irene.com$19,388 12/23/2008398,507
katherine.com$18,150 4/22/2010494,971
pete.com$18,000 12/29/200850,604
angie.com$18,000 4/25/200785,394
emmanuel.com$17,500 11/21/200728,465
camilla.com$16,100 6/30/200912,651
elin.com$16,000 1/18/20111,581
randy.com$16,000 7/24/2011371,624
bret.com$15,501 11/11/200828,465
bobbie.com$15,000 9/9/2009118,603
tobi.com$15,000 7/30/20111,581
geraldo.com$14,888 4/8/20107,907
lorena.com$12,650 1/17/200745,860
hector.com$12,500 6/26/2008148,650
patti.com$12,000 7/2/200845,860
charley.com$12,000 5/7/200814,232
kathryn.com$12,000 2/27/2012370,042
kristin.com$12,000 4/3/2008156,556
zola.com$11,666 12/28/20066,326
kristina.com$9,400 1/21/2007102,790
yuki.com$8,850 7/7/20081,581
trish.com$8,655 1/11/20114,744
nicki.com$6,505 4/18/20097,907
grover.com$5,400 8/13/201125,302
octavia.com$5,384 1/14/201312,651
kera.com$5,201 5/14/20081,581
hyun.com$5,100 3/21/20133,163
meagan.com$5,100 8/28/200823,721
bessie.com$5,045 4/28/2008151,812
octavia.com$5,000 12/14/201212,651
kena.com$5,000 1/21/20113,163
marcela.com$5,000 1/10/20119,488
lise.com$4,300 1/11/20116,326
kandis.com$4,000 9/14/20091,581
dagmar.com$4,000 1/2/20083,163
maritza.com$3,600 1/26/200725,302
hollie.com$3,501 1/2/200714,232
isabell.com$3,100 7/7/20129,488
illa.com$3,013 6/25/20131,581
izola.com$3,000 1/10/20111,581
nickolas.com$3,000 4/15/201315,814
alysha.com$2,700 1/25/20073,163
nellie.com$2,633 7/4/2006140,743
kylee.com$2,600 2/18/20134,744
coleen.com$2,510 3/1/201314,232
fatimah.com$2,500 3/11/20131,581
magan.com$2,500 11/18/20123,163
isaura.com$2,500 4/1/20113,163
elda.com$2,400 11/7/200812,651
cari.com$2,300 6/11/201111,070
ellena.com$2,150 1/28/20131,581
elizebeth.com$2,050 3/16/20096,326
stefany.com$1,610 3/24/20081,581
marya.com$1,601 1/14/20093,163
shayne.com$1,544 5/4/20137,907
waylon.com$1,525 5/27/20136,326
wendolyn.com$1,500 3/18/20131,581
benita.com$1,494 1/30/201120,558
tegan.com$1,450 7/13/20121,581
joanie.com$1,400 1/27/20116,326
zofia.com$1,218 1/4/20123,163
leandra.com$1,200 12/29/20044,744
regenia.com$1,130 3/9/20113,163
korey.com$1,100 8/17/20116,326
ellan.com$1,058 7/16/20111,581
beckie.com$1,021 9/15/20123,163
marcella.com$1,000 5/17/201158,511
suzan.com$9506/8/20139,488
quintin.com$9118/18/20087,907
jeneva.com$8975/26/20131,581
dorie.com$76412/7/20123,163
dione.com$7391/25/20113,163
rebecka.com$6626/11/20081,581
lucrecia.com$6288/19/20123,163
tomasa.com$5888/18/20129,488
shante.com$5805/17/20086,326
altagracia.com$5356/28/20126,326
nettie.com$5102/10/200942,697
lonna.com$5003/21/20073,163

7 Responses to What is a first name domain worth?

  1. Great summary on this topic, Michael!

    I had trouble sorting by price or frequency. When I set either to ascending or descending, it doesn’t want to work properly. Just wanted to let you know.

  2. J S says:

    Great Analysis! How about one on last names?

  3. admin says:

    @Michael – Thanks :) The sorting for those two fields doesn’t seem to work because it is treating them as character strings instead of formatted numbers. I don’t see an easy way to fix that, and I’d rather have the numbers formatted so they are easier to read, so I just turned off sorting instead.

    @JS – Thanks for the kind words. I might be able to do one on last names as well.

  4. [...] published a quick look at the value of first name domain names over the [...]

  5. Alex says:

    How can I put a value on the following domain first names: Franco.Tv and Colin.Tv ?
    If anyone could comment on the above since these are .Tv and not .Com extensions. Thanks

  6. […] IFrom looking at screenshots of past sales, you can get a good idea of how companies and people are using names and may be able to ID targets of names to buy at a discount if they aren’t in use. Here are screenshots of the top 12 first-name domain sales, as reported by DN Media last year: […]

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