DN Media Corporation

In an effort to boost exposure for your Sedo listings even more, we’re trying a little experiment with PushToAuction.com. A lot goes on at PushToAuction.com, to date it has helped sell almost a quarter of a million dollars in domains over almost 700 Sedo auctions.  Many of these domains would have sat on the Sedo platform for months before receiving an offer (if ever), so we are providing a great deal of liquidity to sellers and giving buyers a chance to pick up solid domains at fair market value.  The top sale so far was WAE.com, which started at $60 and closed at $8,598.

So what is this experiment?  We’ll be posting on our new Twitter account every single time something happens on the site.  If a new listing is approved, it gets posted to Twitter with a link to the Sedo listing, encouraging our followers (and those viewing the public timeline) to make a $60 offer if they are interested in the domain.  If a domain gets pushed to auction, it gets posted to Twitter with a link to the Sedo auction, telling our followers to go join in the bidding.  When an auction closes, we post the sale price to Twitter with a link to the bidding history.

Our hope is that, first and foremost, this will help drive more traffic to Sedo listings, getting domains pushed to auction faster and bid up higher.  By making it easier for people to track activity on the site, there should hopefully be more involvement.  Also, as we grow our follower base, we will be able to hit a broader audience, some may even not be involved in the domain industry.  This will help educate outsiders on the value of domains, and make them aware of the existence of the domain aftermarket.

We just launched this test today.  The first Tweet on the new account was to notify followers that 9es.com was pushed to auction, and the Tweet got 14 clicks within a few seconds and we didn’t even have any followers yet.  The idea has already sent hundreds of clicks to Sedo listings, and it hasn’t even been 12 hours since we created the account.  This definitely looks promising, I expect this to take off once we have a larger follower base.

Please take a moment to follow PushToAuction on Twitter, maybe do a Tweet to tell your followers about us, and be sure to tell your domainer friends to give us a follow.  The more you help build awareness of the site, the more you will benefit when you need to liquidate one of your domains or you are looking to buy something.  Thanks!

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