DN Media Corporation

If you think Google Analytics is cool, prepare to be blown away.  I heard about this great new analytics software called Woopra about a year ago, and I decided to give it a test drive.  It is a must-have if you’re into tracking your traffic because you can see who is visiting your site in real time, what site referred them, what pages they are clicking on, what city and country they are from, how long they have been on your site, how many times they have visited in the past, etc.  You can even send them a chat message that pops up on their screen, all by installing a few lines of tracking code right before your </body> tag.

The only downside is that it doesn’t have the seamless integration with an Adwords campagin like you can with GA, but what I opted to do is install tracking code for both.  Also, Woopra tracking is done through a desktop application; they are still developing their web-based, live-tracking interface.

Here is an overview of some of my favorite features:

Live Tracking and Web Statistics

Woopra’s revolutionary server architecture, combined with its intuitively designed client software, enables seamless tracking of visitors. Webmasters can track over 40 different statistical events and analytics. Never before has so much information been instantaneously available to Webmasters.

Most analytical and site statistics are updated once a day at the least, or several times during the day. With Woopra, you get live tracking of visitors coming and going and moving through your site. You get the stats now.

Real-time Analytics

Woopra redefines Web Analytics by enabling instantaneous information transfer combined with the ability to immediately act on each action. Woopra changes website management discussions from “how should we change things in the future” to “what should we do right now?

Webmasters can respond faster to sudden influxes in traffic and help monitor trends in search and traffic patterns. Woopra helps web owners generate content based upon customer needs and trends now, not after the fact.

Deep Analytic and Search Capabilities

Woopra breaks the Web statistics mold by allowing lightning quick search functionality along any data point in the system. What information do you need to help you manage and develop your site? Specific user names, IP addresses, geographic locations, user browsing data, visitor history, visitor paths, arrival and departure points – what do you want to know?

The data is searchable. Using the Search panel, you can reach into the data to find specific information about your site’s visitors, learning more about your site’s demographics and loyal readers. Woopra simply digs deeper.

Click-to-Chat

Woopra enables websites with both “proactive” and “reactive” chat functionality. Webmasters can remotely initiate sessions with visitors, or embed “Click-to-Chat” buttons within a site to accept inbound requests. This breaks the virtual wall between visitor and webmaster. Customer service sites could offer personal service directly through the Woopra interface, with no installation of software by the visitor. Woopra breaks down the barriers of the static web.

Real Time Notifications

Streaming real-time Web statistics are useless without the ability to filter and act on specific variables. For this reason Woopra offers “on-demand” Custom Notifications with visual and auditory cues when pre-defined actions take place.

Notifications can alert webmasters to specific users, IP addresses, search terms, languages, countries, browsers, specific pages, and more. Specific client visits, special events (sales or ad clicks), and other important actions become instantly actionable.

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